One of the ways that you can contact investors is by contacting them cold. This can be the only option for some people who might not have the connections that others could have in social networks have. This can also be the most challenging method of contacting investors. There are tips on contacting investors cold, and the best way to do it is by sending them emails.

How to prepare your emails

When you are contacting an investor cold, you need to know that you don’t know this investor and the best way to do this is by looking at the investment firm’s website. In many cases, the partners of an investment firm might not necessarily have their emails published to avoid spam. When that is the case, you should call the investment firm and get the emails of the partners.

The first email should be your introductory email to introduce yourself and find out what kind of investor this investment firm is. The next thing you need to know is whether this investment firm has the preferences that meet your company’s description. Do not give too much information about your company or send your business plan right away to the investor. This can make him think that you are trying to sell him a deal already and if you come off as being too pushy, you could turn him off.

The first email is primarily to create a contact list of investors. This contact list is for future contacts, when your business plan is ready and you are ready to make that initial introduction with your teaser email. When you first email an investor cold, you should simply introduce yourself and let him know that you are looking for an investor with whom you can work with and if he would be interested.

If the investor responds to your email, then you are ready for the next step. That is once you have set up your contact list, you can then email each partner a teaser email that has a series of bullets which explain why that investor should be interested in your company.

How to present your business plan

Do not submit your entire business plan unless the investor wants to see it. This is not the thing to submit through the initial contact email. The teaser and introduction email is simply there to get the investor interested in you and to organize a face to face meeting with you. This is where the business plan should be brought to. The business plan is usually brought in at the face to face meeting with the investor. Prior to having your business plan is your executive summary, which is an outline of your business plan. This is usually a stand alone document that is about one to three pages long. The executive summary can be sent in an email if the investor requests it.

Slide presentation

Another thing that investors might request from you is a slide presentation that explains the highlights of your business plan. This needs to have great consideration taken to it for the investors to take it seriously. The slide presentation should be done in a presentation program such as Microsoft Powerpoint or Apple Keynote. The slide presentation must not only look professional, but must also have all the facts that correspond with the business plan. The slide presentation does not cover all the fine details of your business plan, but covers more than the executive summary.

Another way you can contact an investor cold is by buying an investment directory that can give you a list of all kinds of investors which you can contact directly from their service and email with the single click of the mouse in most cases.